Social Media Resources
Social media is a constantly evolving communication tool. Stay informed of current trends and channels by following the resources listed below.
Social Media Directory
Texas State University Official Accounts
TXST Social Media Work Group
Open to professional staff managing TXST social media accounts
Accessibility in Social Media
Tools
- Hootsuite — Contact IT for pricing and team creation.
- Video Captioning and Transcriptions — Make your video content more accessible with captions. Captions can be generated in YuJa, the University's video platform.
- Canva — Graphic design is made easier for web and print with this tool.
- Unsplash — Using original photos is highly encouraged, but this website provides free high-quality images for those posts that you may not have original photos for.
- GIPHY — Create or look up GIFs
Writing and Creating Content for Social Media
- HOW TO: Write Social Content — Social Media Today
- Hootsuite Guide to Making a Social Media Strategy – Hootsuite
- 7 Tips to Make Engaging Content Every Day – Twitter Business
- Sprout Social Media Marketing Strategy — Sprout Social
- Modern No-Nonsense Guide to Social Media Marketing — Social Media Examiner
- 5 Tips to Create a Solid Social Media Strategy — Forbes Business
- Sprout's Always Updating Guide to Social Image Sizing — Sprout Media
- How to Social Media Monitor — Buffer.com
- How to Make Instagram Reels — Later.com
Sources to Follow
Accounts to Follow on Twitter and/or Instagram
Hashtags to follow on Twitter or Instagram
#highered
#hesm
#TXSTnext
#TXST
Contact University Marketing
The University Marketing team is a resource if you need additional support or guidance after reviewing the resources provided.